Twitter is an amazingly useful tool for gaining exposure. Each “tweet” has the potential to reach thousands of viewers and with the right content can result in invaluable connections and maybe even sales. Here are 3 ways to use Twitter to increase your exposure for your art:
1. Share your latest works of art – When you create something new, don’t just post a blog post or add it to your gallery pages, send out a tweet announcing you have a new piece and add a link to your blog post or gallery page. As for feedback. Your followers are interested in your art enough to read what you say, so ask them what they think.
2. Announce places you will be or places your art can be seen. You never know where your Twitter “followers” are. Some may be in your neighborhood or traveling to a location your art is available. Share those locations. In addition to telling people where to see it, ask people if they have seen it already – talk to your followers about their experiences with your art. Again you can write about these same things in your blog and link to your blog encouraging further discussion as an added bonus to the communication you’ve started.
3. feature past pieces – a great way to drum up new excitement for an older piece is simply by showing it. Through social media you can potentially gain new fans/followers every day. Not all of these new comers have seen all your work. Not to mention, some followers might like to be reminded of old favorites. Again ask for feedback, ask them what their favorite piece is – listen and then reply.
Try to avoid talking about things you’ve been selling if you aren’t talking about things you have to share. No one wants to sit in a room and listen to the holler about what others have, they want to know what they can have or offer their input and be heard. Keep that in mind when you’re using Twitter to promote your work. Your followers want to be a part of your success – include them in the adventure!
