Have you ever read Small is the New Big by Seth Godin? It’s full of half page blurbs on a variety of topics, some just random thoughts, some conversation starters, each quite thought are thought provoking.
One thought in particular that inspired me by this book is packaging and what it all means, especially in this digital age.
This is again in your branding. The perspective you want to represent. The point of branding not being just a name, but a whole perspective of who and what and why and how you are as a business, product, service and person.
Package everything about you, your art and your art business and be consistent. If your product is serious, but your company is lighthearted and your personality is lively… package that. People are missing the “old fashioned” approach of real people behind commerce.
So ya got yourself one heck of a great doo-dad. So what? There’s usually 3 other people right behind you that look just as appealing to the end buyer. What makes yours different? Tell me in one sentence or less and don’t make me read.
That’s the trick.
Tell people who you are.
Small Is the New Big downloadable Audiobook
$20.97 from: Audible.com
Small Is the New Big Pages: 352, Hardcover
$17.13 from: Amazon.com Books
Small Is The New Big Abridged, Audio CD
$22.76 from: Amazon.com Books
